When a large company wants to build a project in your community, you may hear that it will pay less in certain taxes than residents do. That can feel unfair. Why does a big company get a discount?
The straightforward answer: a tax incentive is a deal. The community agrees to reduce a company’s tax obligation for a period of years. In return, the company agrees to do things that benefit the community: build the project, hire workers, pay for new infrastructure.
The most important thing to understand: a tax incentive can be an excellent deal for a community, or a poor one. The difference is almost entirely in how the deal is written.
Property tax is the annual payment that owners of land and buildings make to their local government, based on the assessed value of what they own. It is one of the primary ways local services are funded. When someone pays property tax, that money flows to local schools, fire and police departments, roads, libraries, and other community services.
When a large company builds a facility in a community, the building and the equipment inside are also property. The company pays property tax on them, and that money goes to the same places. A tax incentive that reduces those payments means the community is accepting less revenue — and the question is always whether what the company provides in return is worth more than what is being given up.
When a company asks a community for a tax incentive, four questions should be asked and answered clearly before any agreement is made:
Clear answers to all four questions indicate a deal that is structured to protect the community’s interests. Vague answers to any of them are a signal to ask more specifically before proceeding.
Communities that have the best long-term outcomes from data center development are typically those where the terms were clearly defined, the community’s obligations were limited, and the company’s commitments were enforceable.
In 2007, a data center was developed in Pryor, Oklahoma. The company received a five-year property tax exemption on the building. What followed illustrates how deal structure determines long-term outcomes.
Oklahoma has a funding rule that allows school districts with sufficient local property tax revenue to retain that revenue locally, without the state reducing its allocation. Before the data center was built, the Pryor school district had approximately $80 million in taxable property. Today, it has approximately $1 billion — more than twelve times greater. Every additional dollar the schools earn from that growth stays at the local school district. The five-year exemption ended years ago. The long-term fiscal benefit to the schools has continued.
The lesson: the structure of the deal — not simply the existence of an incentive — determined who benefited over the long term. The school superintendent’s account of this outcome is worth reading directly.
Loudoun County, Virginia has been hosting data centers for approximately twenty years. According to the county’s own public FAQ, data centers occupy 4 out of every 100 commercial parcels in the county but generate 38 out of every 100 dollars the county uses to fund its government. The county has lowered residential property tax rates for ten consecutive years.
The lesson: when a deal is structured well and the development is sustained over time, the fiscal benefit can compound in ways that reduce the tax burden on ordinary residents.
In 2017, a large electronics manufacturer was offered nearly $3 billion in tax incentives to build a factory in Mount Pleasant, Wisconsin, with commitments to create 13,000 jobs. The deal had a critical flaw: the town borrowed more than $700 million to build roads, water lines, and other infrastructure before the factory was constructed.
The facility ultimately hired approximately 768 people instead of the promised 13,000. The state’s incentive obligations were reduced because they were tied to actual job creation. The town’s infrastructure debt was not. Local residents are still paying for infrastructure built for a project that never materialized at the promised scale.
The lesson: when a community takes on debt to build infrastructure ahead of a project, the community bears the risk if the project does not arrive at the promised scale. The structure of the deal determines who absorbs that risk.
Asking these questions clearly, in public, is what produces better outcomes. You do not need to be an expert — you need to ask and require written answers.
For more information about how Radius DC approaches community engagement and transparency in the markets where we develop, visit radius-dc.com/connect.
Sources: Loudoun County, VA Official FAQ; Tulsa World; NewsOn6; Wisconsin Public Radio; Strong Towns; Oklahoma Tax Commission 2025 Ad Valorem Annual Report.
Jaymie Scotto & Associates (JSA)